Thursday 19 July 2012

A little more about my work. Part-1

Most photographers specialise, whether it is wedding, fashion, press, commercial, forensic, whatever.  Many go through a "reinvention" every few years, choosing a new direction and style. How they go about choosing that 1st speciality is often interesting, many fall into it through assignment or by who they have assisted, sometimes it is a big client that chooses a successful direction for them. I've met a few that have been "press ganged" into a wedding shoot , usually by mates or relatives, and ended up being so good they stuck with it.

 For the moment I'm still defining my absolute path, more by eliminating the sort of photography I don't want to do. For me that has so far eliminated any schools, graduation formals, and formal weddings. I have done employee group shoots for companies. I will do narrative style wedding shoots. Formal shoot requires crowd control, I don't do that. I usually have to explain the difference between narrative and formal shoots; - and for most brides and grooms narrative isn't chosen. I can understand that, I'd make a good second photographer hire at a wedding, providing the alternative POV.   

Similarly I don't see myself as an overseas photojournalist, I like travel and exotic places as much as anyone, but war zones, NTY. I like to get home at the end of the day, and I don't run that fast these days.

So where am I pitching my work? Well, mostly in the following areas:-

Product,
General Commercial and Industrial including Manufacturing
Editorial
Portraiture
Executive and Environmental Portraiture
Real Estate
Event
Fashion and Beauty
Natural History

These aren't exclusive disiplines, for example Fashion could equally be Product, or Event or Portraiture depending on the shoot conditions. 

In Mackay I probably see fashion as being the least popular of the above list, the city just isn't big enough. Posters or brochures/advertising for independant retail outlets are certainly a possibility but many outlets are national chains with national marketing.

Natural history is possibly one for either stock photography, magazines, or perhaps tourism, again limited appeal but one I enjoy.

Of the rest there is no clear winner at this point. I can cover most scenarios in all those without issues. Editorial is perhaps the greatest "catch all" and event is I feel almost a subset.

Mackay local band - The Fat Cigars.
Playing News Years Eve 2012
















Event isn't just about photographing the entertainment, whether that is a band, a race or whatever (that I'd label editorial anyway), more about the client/customer whether it is a birthday, reception or a staff party (or other staff function like a team building).


Birthday Party - April 2011








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